Our Story

Since 2011, SassyChic has steadily become one of South Africa’s recognizable SME’s and online shopping fashion brands. Stylish and on-trend,  this women’s fashion label and online retail store was founded by ladies for the ladies.  A shared idea between mother and daughter, combined with a lot of hard work, a bit of hustle and fingers crossed through the years has culminated into a 24/7 fashion platform with a coveted product offering. The company is still 100% independent, female-owned and family-run in 2019. 

Our (Girl) Tribe

Our team consists of a group of sassy women with a true entrepreneurial spirit who are not only fashion-forward and trend-led but care about our customers as well as their online shopping experience. Our customers inform much of our brand and store; from manufacturing, sourcing and marketing to the entire user shopping experience. Who is the SassyChic lady? She’s whoever she wants to be - she’s self-defined - but whoever she is, whatever she’s doing, she wants to slay and we’ve got her look covered! Because us girls help eachother out like that.

Our Vibe

Think global, buy local. Our brand is inspired by international trends and influences like fashion week / blogger street style, popular culture and Instagram #OOTD posts but also has a local emphasis. Initially, SassyChic was an online retailer specializing in predominantly local labels and showcased a number of up & coming as well as established South African Fashion Week designers. Although our fashion journey evolved to incorporate our own in-house brand in 2016 and retail it exclusively in 2019, we still believe in promoting South African business, the South African fashion industry and online clothes shopping in South Africa. Production of our clothing is shared locally and internationally, and wherever possible our service providers, as well as additional eCommerce suppliers,  are also local. In addition to fashion online, you can also purchase select beauty items and homeware in our relevant categories. 


Our Game

Buying clothes online should be quick, easy and hassle-free! SassyChic.co.za offers seamless online shopping with free and fast delivery via our courier partner as well as free returns anywhere in South Africa (T's & C's apply). Collection and international delivery options are also available. Rest assured, shopping with us is safe - our site is 100% secured and SSL certified by Thawte® with secure payment options via PayFast (credit card, debit card, instant EFT, mobicred & more). For extra peace of mind, all customers are sent tracking numbers for their orders.

We believe in the convenience of online shopping but we also believe in the FUN of buying clothes online. Receiving your order should be accompanied by all the excitement attributed to opening a gift from yourself to yourself – and we’re all about that experience! We do Fashion with Love.

Our Awards

2015: SA eCommerce Awards 2015 (Top 50 Website / Best Female Entrepreneur Award - Karen Spies)

2016: NSBC South African Small Business Awards (Top 20 Small Business / Small Business Champion Award - Roxanne Page)

Our Community

Join our fashion conversation! Check out our latest news, collaborations or simply get some inspiration from our style blog – Fashion with Love. We encourage you to share your shopping experience and  your purchases with us on social media. We love to see how our customers have styled our merchandise, so don't be shy - snap a selfie or OOTD and share your look with us @sassychicsa (all platforms) using our official #ohsosassychic.


We'd like to thank our amazing customers for their continued support of small businesses like ours in South Africa. 

Be sure to visit the store regularly for new additions and super-fresh collections!

Here's to more happy online clothes shopping in South Africa in 2019! 


Fashion with Love,

The SassyChic Team

XOXO