Our Story

Since 2011, SassyChic has steadily become one of South Africa’s recognisable SME’s and online shopping fashion brands. Stylish, on-trend and contemporary, this women’s fashion label and online retail store was founded by ladies for the ladies. Mother-daughter team Karen Spies and Roxanne Page (née Bromley-Norton) started hosting trunk shows in their living rooms with some surplus factory stock, a makeshift rail and if we’re honest, lots of wine and cupcakes. Fast forward to present day and SassyChic.co.za is a 24/7 fashion platform with a coveted product offering. In addition to this, the company is still 100% independent, female-owned and family-run. Whether you’re shopping our array of fashion items or our select range of lingerie, beauty and homeware products – quality, design, affordability and exceptional customer service is paramount.

Our (Girl) Tribe

Our team consists of a group of sassy women with a true entrepreneurial spirit who are not only fashion-forward and trend-led but care about our customers as well as their online shopping experience. Our customers inform much of our brand and store; from manufacturing, sourcing and marketing to the entire user shopping experience. Who is the SassyChic lady? She’s whoever she wants to be - she’s self-defined - but whoever she is, whatever she’s doing, she wants to slay and we’ve got her look covered! Because us girls help eachother out like that.

Our Vibe

Think global, buy local. Our brand is inspired by international trends and influences like fashion week / blogger street style, popular culture and Instagram #OOTD posts but also has a local emphasis. As an online retailer specializing in predominantly local labels we hope to encourage more consumers to purchase South African goods. We believe in promoting South African business, the South African fashion industry and online clothes shopping in South Africa. We’ve showcased a number of up & coming designers as well as established designer brands as seen at South African Fashion Week and Mercedes Benz Fashion Week Cape Town / Joburg. With regards to our in-house brand, production is shared locally and internationally. Wherever possible our service providers and additional eCommerce suppliers are also local.

Our Game

Buying clothes online should be quick, easy and hassle-free! SassyChic.co.za offers seamless online shopping with free and fast delivery via our courier partner as well as free returns anywhere in South Africa (T's & C's apply). Collection and international delivery options are also available. Rest assured, shopping with us is safe - our site is 100% secured and SSL certified by Thawte® with secure payment options via PayFast (credit card, debit card, instant EFT, mobicred & more). For extra peace of mind, all customers are sent tracking numbers for their orders.

We believe in the convenience of online shopping but we also believe in the FUN of buying clothes online. Receiving your order should be accompanied by all the excitement attributed to opening a gift from yourself to yourself – and we’re all about that experience! We do Fashion with Love.

Our Awards

2015: SA eCommerce Awards 2015 (Top 50 Website / Best Female Entrepreneur Award)

2016: NSBC South African Small Business Awards (Top 20 Small Business / Small Business Champion Award)

Our Community

Join our fashion conversation! Check out our latest news, collaborations or simply get some inspiration from our style blog – Fashion with Love. We encourage you to share your shopping experience and  your purchases with us on social media. We love to see how our customers have styled our merchandise, so don't be shy - snap a selfie or OOTD and share your look with us @sassychicsa (all platforms) using our official #ohsosassychic.

We've grown a lot since inception and continue to grow still thanks to continued support from our amazing customers.


Be sure to visit the store regularly for new brands and new collections! Here's to more happy online clothes shopping in South Africa in 2019! 

Fashion with Love,

The SassyChic Team