EST. 2012

Own Your Style, Own Your Sass

At SassyChic we want you to own your unique vibe and unleash your inner sass! Our fashion label is all about bringing you fresh, accessible, and totally on-point styles that make an entrance. You can even complete your look with some of our coveted beauty brands. We’re not just about clothes though – we’ve got you covered with fresh home décor too, handpicked just for you to express yourself in every corner of your world. So, why blend in when you were born to be a little bit extra?

Join Our (Girl) Tribe

We’re not just a brand - we’re a group of style rebels! Based in Joburg, our girl-powered crew loves a good online find and fit just like you. Show off your killer SassyChic looks using #ohsosassychic and join our fierce fashion fam. We love teaming up with fellow fashion lovers, so slide into our DMs and let’s make sartorial magic together.

We are proudly South African

Shop local & support small business

From our own locally produced clothing label to additional beauty suppliers, our online offering has a distinct homegrown emphasis

Conscious Design & Development

Our partners utilise 3D pattern making and virtual fit processes to reduce waste and ensure sustainable bulk production of our clothing label

Manufacturing & Production

Most, if not all, of our clothing is made in SA. Our design house partner values environmentally conscious clothing production as well as safe working conditions and workers’ rights in contracted factories

Award Winning Excellence

As a recognized Top 50 Website (SA eCommerce Awards) and Small Business Champion (NSBC), we are dedicated to giving all our trendsetters an exceptional shopping experience. With free & fast deliveries, stress-free returns, rock solid payment options and SSL comms - you’re all set to shop and conquer with SassyChic.

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